Adesh
Bhansali
Currently heading Product Design at Loco. I take products from 0 to 1, scale the teams behind them and build cultures that last. 14 years shaping digital products across gaming, consumer tech, fintech and eCommerce.

At Loco I took the design team from 3 to 10, built three design systems across the viewer, streamer and operator platforms for a platform serving 2 million monthly active users, and shipped 10+ major features from leaderboards to drops and battles. The big one: we redesigned the entire viewer platform in 30 days, work that directly supported multiple investment rounds, and followed it with the platform's first light mode 30 days later.
Fixing how work reached the team, not just how it looked - and putting design in the room where the roadmap is set
The digital experience for Tata Trent's value fashion brand
A property discovery platform for a major Indian real estate developer
A career-building platform serving both learners and enterprise clients
View more →The best product experiences come from teams that think clearly, collaborate honestly and aren't afraid to play.
I worked closely with Adesh at Loco, where he led design. The thing that always stood out to me was his design sense. He had a really good eye for UI/UX and genuinely cared about getting the experience right for users. He wasn't the type to settle for good enough, he'd keep pushing on a flow until it actually felt right. He was also very hands-on. He could jump in and execute detailed design work himself, and he got his team to deliver to the same standard. His capability as a designer was never in doubt, and a lot of Loco's product experience reflects that. Enjoyed working with him and happy to recommend him to any team that values strong design craft.
I worked with Adesh at Loco, where he was my manager on the design team and created a supportive, collaborative working environment as the company evolved. He gave people the space to take ownership of their work while remaining available when guidance or support was needed, and created an environment where ideas and concerns could be shared openly. He was also thoughtful about different working styles and good at keeping the team aligned without making the process feel overly rigid. I particularly appreciated the way he managed the team through changing priorities, structures, and expectations across the company. He communicated clearly, provided useful context around decisions, and helped the team adapt while maintaining a sense of consistency in how we worked together. He was good at balancing the needs of the team with the wider demands of the business, and I valued the trust and stability he brought to the role.
Structured play and teaching what I've learned.
I'm a Certified LEGO® SERIOUS PLAY® Facilitator. I use structured play to help teams surface what's hard to say out loud and align faster because of it. It sounds unconventional, but it works.
I also teach and speak on design and creative leadership at universities in India and abroad.

Let's talk.
About design leadership, a product you're starting, or something entirely new.